ANALYSIS OF ELECTRONIC WORD OF MOUTH (E-WOM) ON TIKTOK SHOP SOCIAL MEDIA ON THE PURCHASING DECISIONS OF GENERATION Z. Jurnal Media Akademik (JMA), [S. l.], v. 3, n. 12, 2025. DOI: 10.62281/n1svzb90. Disponível em: https://jurnal.mediaakademik.com/index.php/jma/article/view/3834. Acesso em: 9 feb. 2026.