PENGARUH TREN MODE, FASHION INVOLVEMENT DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP IMPULSIVE BUYING PRODUK FASHION SECARA ONLINE OLEH GEN Z DI KOTA JAMBI. Jurnal Media Akademik (JMA), [S. l.], v. 4, n. 2, 2026. DOI: 10.62281/h2dwd611. Disponível em: https://jurnal.mediaakademik.com/index.php/jma/article/view/5237. Acesso em: 23 feb. 2026.