PENGARUH TREN MODE, FASHION INVOLVEMENT DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP IMPULSIVE BUYING PRODUK FASHION SECARA ONLINE OLEH GEN Z DI KOTA JAMBI. JMA [Internet]. 2026 Feb. 22 [cited 2026 Feb. 23];4(2). Available from: https://jurnal.mediaakademik.com/index.php/jma/article/view/5237